Social Media Surfer @ LEWIS Pulse

This is an interesting article. I never really und...

2011-08-27T22:30:00.232-07:00

This is an interesting article. I never really understood this whole "cost per click" thing clearly until I started working for a company that needed to boost traffic when it came to the website since it clearly affects business. I had trouble learning about these concepts but after much digging, I came across majon.net, a service that offers information and knowledge about how to build traffic. From Majon I learned about this power of online marketing and advertising, and how this "cost per click" isn't just good for generating traffic and money, but promoting the name of your company or creating a brand via the internet.

This is good info, I did not know about the settin...

2011-02-11T20:21:33.620-08:00

This is good info, I did not know about the setting either. I am tired of hearing about my friends farming addictions!

Great read! Our company is launching a new technol...

2011-01-31T16:45:51.134-08:00

Great read! Our company is launching a new technology product this year and the suggestions in this post were very interesting.

I do agree with all the ideas you have presented i...

2011-01-30T05:42:34.136-08:00

I do agree with all the ideas you have presented in your post. They are very convincing and will definitely work. Thanks for the post.

I'd strongly recommend the Surf Camp in Witch's Rock. The local staff and accommodation was top notch and I'm looking forward to going back there again this summer.

Thank you! You're my hero! These games are sta...

2011-01-06T08:06:21.084-08:00

Thank you! You're my hero! These games are starting to annoy me.

The information is more than a year and a half old...

2010-12-17T13:52:57.571-08:00

The information is more than a year and a half old. However, much of it is still relevant. One major change has been to incorporate more techniques to drive traffic to a feeder channel like a blog that feeds traffic to the main web site. For blogs, there's more emphasis now on getting traffic to the blog post itself. we're also using more advertising now and tying the product launches into different types of advertising programs, including buying ads on Facebook.

Is this strategy still relevant for December 2010....

2010-12-17T13:28:57.970-08:00

Is this strategy still relevant for December 2010. Twitter has skyrocketed and google now indexs tweets very quickly

Thanks for the post Craig. I have been hammeriong ...

2010-11-10T10:15:31.289-08:00

Thanks for the post Craig. I have been hammeriong the sopcial media aspect into my clients of late and only a few are actually getting it. The challenge is indeed the quality. I have clients who spend way too much time just posting inane banter for the sake of being seen. Totally agree, if it's not part of a strategy give it a miss, it's just going to tuen people off sooner or later.

2010-11-03T09:39:50.852-07:00

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Thanks for the note. Would be great to get an ema...

2010-11-03T09:22:41.170-07:00

Thanks for the note. Would be great to get an email address from you. Mine is coda@pageonepr.com

2010-11-03T09:12:05.859-07:00

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2010-11-03T09:09:07.180-07:00

This comment has been removed by a blog administrator.

Get more targeted followers to make yourself inter...

2010-10-06T04:49:23.394-07:00

Get more targeted followers to make yourself interesting to your audience. We must give people a reason to follow you, after all Twitter is something that should be fun, and a marketing tool.

association software

The first part of your social media plan is to hav...

2010-10-06T00:25:34.451-07:00

The first part of your social media plan is to have goals. How will you keep score and know that you're on the right track? Whatever your goal, you must align with your business goals. Otherwise, you will not get anything of value.

Bret, thanks for the comment. I agree that blogs ...

2010-08-24T10:52:00.819-07:00

Bret, thanks for the comment. I agree that blogs have better analytics, integration with tools like CRM and integration with other tools like forums. Blogs are also probably better for SEO efforts. However, Facebook Pages do have an edge in interaction.

Facebook Notes may also be cheaper to gain the right type of audience. One of the basic problems we're facing is how to get the right type of audience to the blog or the Page. With Facebook, you can show data about the demographics of people viewing the Page and thus the Notes. Thus, it might be easier to show the value of Notes than the value of a blog.

It might be good to create a grid of the strengths and weaknesses of blogs versus Facebook Notes.

Great insight. I have an ongoing curiousity how bi...

2010-08-23T09:42:07.261-07:00

Great insight. I have an ongoing curiousity how bigger brands are leveraging Facebook as a community building tool, how they really monitor metrics and how they tie Facbook communities in with existing community efforts. The Ford Explorer 2011 launch was really well done by most accounts - I am curious if it was integrated into other longer term Ford marketing/community activities, or if it was seen and judged as a one time event.

Sort of seems like a lot of community building (at least in tech) might continue to happen on the web, where you have:
- better analytics (per your post)
- better integration with marketing automation and CRM tools
- maybe even better community building tools, such as more advanced forums than you get with a Facebook page

I have no idea. Just interesting to watch what the bigger brands do. Hopefully much of their lessons learned will trickle down to startup world.

Thanks for your continued transparency.

Didn't know this either. Nice article. The fac...

2010-08-02T05:37:10.031-07:00

Didn't know this either. Nice article.
The fact that you can additionally filter out further information from specific users is probably the most helpful, especially if you have a lot of neighbours in Farmville.
Cheers

There are billions and trillions of searches execu...

2010-06-22T04:37:00.732-07:00

There are billions and trillions of searches executed through the internet medium daily, to acquire the desired results but cannot purview exactly to what they are actually looking for. To overcome this detriment, SEO and SEM is recognized as the world leader to guide how to get your website to the top of different search engines.
social media services

Travis, thanks for sharing your thoughts. I agree...

2010-04-19T14:27:56.304-07:00

Travis, thanks for sharing your thoughts. I agree with you that the lines between customers and influencers is blurring. I think that many marketing organizations are trying to figure out how to manage the change.

It's only recently that customer testimonials or product "ratings" have such a large reach and immediate publication channel. Previously, the customer didn't have easy access to newspaper or TV station that could publish the customer testimonial, either positive or negative.

Because of the logistical difficulty in getting a customer testimonial, these were traditionally handled manually on a case by case basis.

As the number of testimonials or comments about a product gets into the thousands, companies need to rely on new strategies to deal with large numbers of customers that can easily and quickly publish their own opinions about the products.

It's strange how regimented the departments ar...

2010-04-19T13:51:22.455-07:00

It's strange how regimented the departments are within some of the largest tech vendors. Drawing lines between "consumer" versus "influencer" seems like it must be splitting hairs often (when consumers are influencers and vice-versa).

I've been increasingly learning about how the largest tech vendors often have this white glove list of like 80-100 of their top journalists and influencers, and may divvy that list of targets between 5-10 internal employees, where each is responsible for monitoring their lot very closely and engaging them.

It will be interesting to see how this continues to play out, where third party PR firms and other similar service providers increasingly have very finite / segmented lists that they've been tasked to touch in some form or function. Trite as it is to say, the lines between PR and marketing really seem to be blurring.

For me, the most effective listening tool is Googl...

2010-02-18T11:58:21.289-08:00

For me, the most effective listening tool is Google. By using specific key word searches with Google Alerts, Google News and Google Blogs you can pipe the RSS feeds into Google Reader to create your own listening dashboard. Of course, throw in feeds from Twitter, Delicious, Flickr, YouTube, BackType (comment search) and you've got a very comprehensive as-it-happens monitoring tool. I've also used Netvibes and iGoogle, but Google Reader's layout works best for me.

I'm currently experimenting with Yahoo Pipes to craft my own RSS feeds to create a more dynamic way to listen. For instance, I want a feed that shows Twitter conversations between two (or more) influencers. I haven't gotten it down yet, but I will.

Travis, the focus on key opportunities is what I l...

2010-02-10T09:01:00.214-08:00

Travis, the focus on key opportunities is what I like about IT Memos. This is perfect for tech companies.

IMO, any tech marketer would find IT Memos valuable. You just have to reach them and let them know it's there.

Thanks for taking a look, Craig. While each ITMem...

2010-02-10T08:42:48.062-08:00

Thanks for taking a look, Craig. While each ITMemos doesn't have ALL the opportunities in a given week, we do try to call out some of the more intriguing ones and give people a running start where possible. The subscriber numbers and feedback have been very good so far, and our goal is to just keep on improving the quality (in tandem with improving the quality of our paid product). Hopefully the goodwill / trust we earn with folks will make some folks who otherwise would not have tried our actual product give it a shot.

BTW: I like the general focus of this blog. One of the things that's been really shocking to me with this company is the complete absence of publications / blogs out there that give critical reviews of marketing and PR products. This of course was more of a heads up to your readers (and not a review), but I really like the posts where you get into the hands on aspects of some of the tools that you are trying.

Hi Craig, Thank you for your open and sincere res...

2010-01-12T23:19:16.997-08:00

Hi Craig,

Thank you for your open and sincere response. It's interesting to hear how companies that you work with are segmenting social media strategy by business unit. I don't work with many b2b campaigns, so it was neat to get insight into ones Page One PR is working on currently. I appreciate your insights - thanks for sharing!