The first part of your social media plan is to hav...

2010-10-06T00:25:34.451-07:00

The first part of your social media plan is to have goals. How will you keep score and know that you're on the right track? Whatever your goal, you must align with your business goals. Otherwise, you will not get anything of value.

For me, the most effective listening tool is Googl...

2010-02-18T11:58:21.289-08:00

For me, the most effective listening tool is Google. By using specific key word searches with Google Alerts, Google News and Google Blogs you can pipe the RSS feeds into Google Reader to create your own listening dashboard. Of course, throw in feeds from Twitter, Delicious, Flickr, YouTube, BackType (comment search) and you've got a very comprehensive as-it-happens monitoring tool. I've also used Netvibes and iGoogle, but Google Reader's layout works best for me.

I'm currently experimenting with Yahoo Pipes to craft my own RSS feeds to create a more dynamic way to listen. For instance, I want a feed that shows Twitter conversations between two (or more) influencers. I haven't gotten it down yet, but I will.

Comments on Social Media Surfer @ LEWIS Pulse: Social Media Listening Software

The first part of your social media plan is to hav...

For me, the most effective listening tool is Googl...