Comments on Social Media Surfer @ LEWIS Pulse: Social Media Cost Per Click Analysis

This is an interesting article. I never really und...

2011-08-27T22:30:00.232-07:00

This is an interesting article. I never really understood this whole "cost per click" thing clearly until I started working for a company that needed to boost traffic when it came to the website since it clearly affects business. I had trouble learning about these concepts but after much digging, I came across majon.net, a service that offers information and knowledge about how to build traffic. From Majon I learned about this power of online marketing and advertising, and how this "cost per click" isn't just good for generating traffic and money, but promoting the name of your company or creating a brand via the internet.

Robert Davis, thank you for your comment. I'v...

2009-07-10T12:17:41.150-07:00

Robert Davis, thank you for your comment. I've spoken to many of our clients about this. Most of them use lead nurturing systems to track conversions. We have some insight into which programs actually convert. However, it's not a direct connection.

Although I think that it would be good to deliver qualified sales leads, I don't think this is a direction we'll be taking our business in the short-term. Companies like Red Apple Marketing will actually deliver sales leads for B2B marketing and help clients to calculate the cost per lead.

Right now, I think that I'll focus in on deliver qualified traffic to the web site. The next step is for the client to calculate the cost per lead. In order for us to do this, we would need access to Eloqua, Loop Fuse, or Marketo, something we don't deal with right now.

We do offer monitoring services that set scores of positive, negative, neutral for different types of buzz channels. However, this is a manual and expensive process right now.

I'll be publishing more data in our July newsletter next Tuesday. Here's an addendum to the newsletter.

http://www.pageonepr.com/social-media/social-wonders-newsletter/july-newsletter-addendum/

The newsletter is free if you want to sign up for it.

This is great stuff and having real data makes it ...

2009-06-23T04:52:31.937-07:00

This is great stuff and having real data makes it impossible to ignore. Just one comment on the premise, though - this entire effort is to compare benchmark costs per click across social and other interactive media. I've always thought that alculating ROI off clicks should include a calculation of the value of the click based on propensity to convert (either as a direct sale or a lead entering the sales pipeline.) So quality of clickers and their degree of qualification is such an important measure that it's kind of hard to do much with this data other than optimize against clicks as if they're all good - and we know they aren't, right? Will you extend your approach into looking further into the funnel?