Monday, February 1, 2010
ITMemos, a New and Free Resource for Buzz Campaigns
ITMemos is a new free service that provides information on technology awards, speaking opportunities and editorial opportunities. Although there are many other services out there, ITMemos is free, supported by ITDatabase, a research tool for tech industry marketing and PR professionals. Over the years, I've used a number of PR tools and services to track awards and speaking opportunities. I've found all of them lacking. ITMemos is a nice, concise listing of events and opportunities that is both useful and free. In addition to the web site, ITMemos also offers a free bulletin service that automatically sends you updates by email.
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2 comments:
Thanks for taking a look, Craig. While each ITMemos doesn't have ALL the opportunities in a given week, we do try to call out some of the more intriguing ones and give people a running start where possible. The subscriber numbers and feedback have been very good so far, and our goal is to just keep on improving the quality (in tandem with improving the quality of our paid product). Hopefully the goodwill / trust we earn with folks will make some folks who otherwise would not have tried our actual product give it a shot.
BTW: I like the general focus of this blog. One of the things that's been really shocking to me with this company is the complete absence of publications / blogs out there that give critical reviews of marketing and PR products. This of course was more of a heads up to your readers (and not a review), but I really like the posts where you get into the hands on aspects of some of the tools that you are trying.
Travis, the focus on key opportunities is what I like about IT Memos. This is perfect for tech companies.
IMO, any tech marketer would find IT Memos valuable. You just have to reach them and let them know it's there.
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