Here's a nice summary of 26 tools used for social media listening. At Page One, we're paying for Radian6, eCairne, and Sysomos. However, I often find myself turning to Google search first. It's fast and the search box is right in my toolbar. In the last project we did for SAP Business Objects, my colleague Susan also relied on manual searches within forums and sites like Facebook. One of our clients is using Cymfony and having some problems getting it to produce the types of reports that are useful for social media.
Related to monitoring is response and interaction with the online community. Recently, I've been going back to the basic PR approach of finding a small number of highly influential people in the social media space and focusing interactions with these people.
If anyone has experience with social media listening tools, please send me your experiences or leave a comment below this post.
Wednesday, January 20, 2010
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1 comments:
For me, the most effective listening tool is Google. By using specific key word searches with Google Alerts, Google News and Google Blogs you can pipe the RSS feeds into Google Reader to create your own listening dashboard. Of course, throw in feeds from Twitter, Delicious, Flickr, YouTube, BackType (comment search) and you've got a very comprehensive as-it-happens monitoring tool. I've also used Netvibes and iGoogle, but Google Reader's layout works best for me.
I'm currently experimenting with Yahoo Pipes to craft my own RSS feeds to create a more dynamic way to listen. For instance, I want a feed that shows Twitter conversations between two (or more) influencers. I haven't gotten it down yet, but I will.
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