Since there's a lot of traffic on Highway 101, I often think about how the print publishing agency is changing. The interesting thing to me about BusinessWeek is that I've been consuming their podcast, not their print publication. Although I subscribe the podcast in iTunes and don't normally go to the BusinessWeek site, the podcast made me go to the site and watch the video. At this point, I have a fairly good idea about the content of the BusinessWeek cover story and feel I have stronger connection with the publication and the writer, Burt Helm. However, I have not yet read the magazine story. We subscribe to the magazine in both our San Francisco and Palo Alto offices. So, getting physical access to the magazine is very convenient. However, it seems that the podcast and video are more convenient ways for me to consume media while I'm driving or taking a short break between projects.
Although most companies are not going to have the resources of an organization like BusinessWeek to produce interesting content. The core idea of reusing information in video, podcasts, and the web is one that can be done at low cost. The reason that the BusinessWeek podcast is interesting is because it provides additional content that goes beyond what the magazine contains. This is a similar strategy for their video.
When I work on Facebook, Twitter, or YouTube campaigns for my clients, I design strategies to use a platform like a Facebook Page to provide content that is not available on the web site. There is usually additional content, often produced by staff at shows, that doesn't fit on the web site. Social media channels provide a way to reuse and extend marketing content.
Posts
1 comments:
I want to quote your post in my blog. It can?
And you et an account on Twitter?
Post a Comment