Help Wanted - Social Media

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We've got a job for someone to design the future of online communications. It's a full-time job in social media, a field so new that each day we don't just have to learn about social media, we have to create it. I don't just mean creating YouTube videos or blog posts. I mean the whole thing, the process by which social media campaigns are rolled out, measured, and valued.

I'm currently overwhelmed with requests for social media service proposals. In the last few days we've closed more than $75,000 in new business for social media engagements. For the last three engagements we've helped to increase website traffic by 1,000% to 4,000%. These results drive demand for our services. However, they won't be replicable forever. We're tapping into new groups of people that our clients couldn't reach before. Once companies become more familiar with the effective use of new online communication tools, I suspect that we'll see more modest results. However, right now we live in a happy land where we can see huge spikes in Google Analytics visitors and page views.

At the core of our social media business is the Page One Process. By focusing on metrics, we are able to continuously refine the messages and content we use to reach each target audience group. Metrics drive content creation and good content drives web site traffic.

To fuel the growth of our business, we need to hire people that are passionate about creating the next wave of social media services. We want to work with people who are driven to help us create the future. We are on the cutting edge of social media metrics measurement and want to work with people that share our desire to create new techniques.

Page One is a Silicon Valley company. We have offices in San Francisco and Palo Alto. Most of the young people live and work in San Francisco. Lonn and I live and work in Palo Alto. We also go up to San Francisco several times a day.

The person we're looking to hire would be dedicated to social media and report to Shelly Milam. The typical person we hire has 0-2 years work experience and comes out of Stanford, UC Berkeley, UC San Diego, or Harvard. Shelly is looking for someone with 2-5 years of experience.

You can see videos of the Page Wonders here.

Although it is funny in some ways, the truth is that Shelly has been too busy handling our booming services to write a job description. She had a kind of exhausted, sad laugh as she was explaining the situation to me a few days ago.

I'm not sure what is going into the job description. My opinion is that the person needs organization skills, good writing ability, and creative ideas. I'm not sure how we're going to check for this in a resume. She'll probably get deluged with resumes and look even more exhausted.

We are faced with a huge opportunity and want people to help us face these challenges. The advertising industry, all $300 billion of it is being shaken to its foundations. Publishing companies like Copley Press are dumping newspapers like the Union-Tribune for $50 million even though it was worth a billion dollars five years ago.

If you're looking at the gloom and don't know what to do, this job is not for you. There's too much going on to let things just happen. We've got to go out there and take the chance that is presented to us right now.