YouTube Viewer Demographics and Trends

YouTube offers a free tool called Insight for trend and demographic analysis. The really cool feature is the ability to see viewing trends based on age and gender. This is a feature that Google Analytics doesn't have and is often requested by marketing people. The age and gender information is pulled from the YouTube profiles of the viewers.

This yields some tasty data for marketing geeks like me. While I keep my YouTube channel up only for experiments, I still find it mega-cool when I see that the largest viewer group are males 35-44 and that the second largest group are females, ages 55-64. Since my videos are all family videos of kids, I suspect that women between the ages of 55 and 64 find it cute to watch a little kid surf.

YouTube Insight is a free tool that is included with all YouTube accounts. The tool was announced in March of 2008. The key demographic information for gender and age was only added in May of 2008. Since the tool is relatively new, not many organizations are using it yet.

Set up is easy. Simply go to Account and select more.... The YouTube Insight page can be accessed from the Performance and Data Tools area.