My colleague Dave Robbins posted a
Review of Commercial Social Media Monitoring Services.
If you're trying to track your social media footprint, it's worth a read. He looked at Radian6, Visible Technologies TruCast, Nielsen BuzzMetrics, and BuzzLogic. We decided to standardize on Radian6 across the firm right now. Dave is reviewing the contract and we're going to sign up for a minimal set of services for our initial test phase.
One thing that I found fascinating was how the people at Radian6 and TruCast commented on the blog. Here's a big shout out of respect to Marcel LeBrun, CEO of Radian6 and Mike Spataro of TruCast. They both monitored the social media space, found the blog that mentioned their products and commented on the blog posting. What a great sign that they use their own product to help them reach their business goals. Social Media monitoring at work!
I look forward to talking to our clients about Social Media monitoring services.
Friday, September 26, 2008
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7 comments:
Hi Dave,
Thanks so much for the shout out. I saw your follow up comment on Dave's post as well - we look forward to working with you & team at Page One PR and seeing what you think after 3 months too. Make sure you draw on our excellent customer support team anytime you need assistance or have questions - they have a lot of valuable ideas and experience that is available to you.
Thanks,
Marcel
Thanks Craig. Someday soon I may actually post before Marcel, but once in awhile I have do client work too. Thanks for the mention.
Mike
We are starting a buzz marketing company that is very similar to the companies you listed. It would great if we could be included in that list. Buzz.io focuses more on small to medium businesses. We’re working as an agency now, but in the next couple months we will be releasing our consumer version of our software. It monitors and measures relevant online conversations for companies that can’t afford our full service.
Cari, thanks for the information on Buzz.io. I had never heard of it before. I'd be interested in taking a closer look at it when you offer a version targeted at PR firms.
Marcel Lebrun and Mike Spataro rock.
There are a lot of commercial services that I look forward to reviewing in the future.
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