
I've been comparing three corporate blogs that we manage, one for SAP, one for McAfee, and one for VMware. The blogs are technical and its been challenging to drive significant traffic to the blogs. In addition to traffic, we also report on number of interactions and links.
The comparison is especially interesting since the SAP blog is actually a set of Facebook Notes. We created the blog on the SAP Crystal Fan Page. As we would expect, the level of interaction on Facebook Notes is much, much higher than the level of interaction on blogs. What we can't track on the Page right now is how many views each post gets. According to my research, the per post analytics for Pages is only available to authenticated Pages with more than 10,000 Fans.
In the meantime, the interface to create Facebook Notes is improving.
Although the ability to dramatically improve interaction is enticing, the lack of analytics and SEO optimization of Facebook Page Notes is going to hamper migration from blogs to Notes for some time. Wordpress and Blogger will remain the primary platform for short pieces of corporate news distribution in the coming months. However, I feel that the lure of interaction metrics will eventually tip the scale in favor of Facebook Notes. However, that may not occur for several years and by that time, there may be a better blogging platform with improved features to foster interaction.







